Mother’s Day is going the way of Christmas spending in its slow descent. Even though Mother’s Day Consumer Intentions and Action Survey predicts that Americans will spend more today ($14 billion) than they did on Easter, they’re also saying that we’re spending less on Mom this year (an average of $123.89 per person) than we did last last year (an average $138.63 per person).
“What will we be buying? Flowers, of course (66.8 percent of us will spend a total of $1.9 billion). Lunch or dinner out (54.8 percent, spending $2.7 billion). Jewelry ($2.3 billion). Gift cards ($1.5 billion). Clothing and accessories ($1.2 billion). We will also be sending a lot of cards; the Greeting Card Association says this is their third biggest holiday, after Christmas and Valentine’s Day. We will also be making a good number of phone calls — it’s the number-one day of the year for that.” New York Times
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