Calvin Klein cleverly dreamed-up and craftily put up yet another racy billboard (in a long line of racy billboards) that was designed to offend and successfully achieved its desired goal: heightened publicity via controversy. Their latest effort (above photo) features four partially clothed young people on the threshold of an orgiastic dream…or some sort of sensual trance. Of course, the suggestion is that if you wear Calvin Klein Jeans you’ll be the first kid on your block to wake up in your own erotic Garden of Eden (snakes, apples, Trees of Life/ Knowledge sold separately).
However, the kick in the head this time is that the outrage over this ad is occurring in SoHo (aka Greenwich Village); a neighborhood where sex, in ALL its variations, used to run as freely as water through the Atlantic Ocean. Apparently, the current hipster residents (the spawn of the long ago hippie/ beatniks of bygone deliriums) of that fabled neighborhood are “hip” on the outside but very straight-laced on the inside. In the comfort of their million dollar studio apartments, they could easily watch the like of SEX IN THE CITY by night and wax intellectually virtuous by day. While adorning their walls with the like of Che Guevara silk screens, they earn six figure incomes and, while dazzlingly liberal at social engagements, are privately more conservative than the most ultra-conservative.
A Calvin Klein spokesperson said that their “intention was to create a very sexy campaign that speaks to our targeted demographic.” By placing this particular ad in SoHo, Calvin Klein, despite the shows of outrage, have accurately targeted their demographic and properly deserve one another.
photo: The Gothamist
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